Ratsey & Lapthorn × New World Visions

Company basics

We prefilled what we already know. Correct anything that is wrong.

Legal entity name

Trading name

Registered / billing address

Company / VAT number

Currency you sell in today

Current website URL *

Your people

The approver matters most. One named person who can say yes to creative and the website within 2 business days keeps everything on schedule. If we hear nothing for 2 business days after we submit something, it counts as approved and we keep moving, exactly as the agreement says.

Day-to-day contact: name *

Day-to-day contact: email + phone *

The one approver (creative + website) *

Billing / accounts contact

Website / developer / IT contactWhoever can help with hosting and domain questions

Person who can make same-day domain (DNS) changes *Critical for launch week. If that is you, say so.

Best channel + hours to reach youEmail, WhatsApp, time zone, working hours

Instagram & social

We take over the posting and community side, so we need the full picture of what exists today. Never type a password into this form. We only need names and handles here; access handover happens together on a quick call.

Instagram handle *

Is it an Instagram Business or Creator account? *

Business Creator Personal Not sure

Who posts / manages Instagram today? *Name + how to reach them

Who can grant us account access when we set that up on a call? *

Linked Facebook Page nameIf your Instagram is connected to a Facebook Page

Any scheduling tools in use?Later, Planoly, Meta Business Suite, none...

Other channels: TikTok, YouTube, Pinterest, LinkedIn, FacebookHandles or links, one per line

Anyone who should NOT lose access, or anything sensitive about the accounts we should know?

Every link to your existing content

This is the gold. We repurpose before we produce, so send us a link to everything you have ever made: photo folders, video, old campaigns, press, lookbooks, the sailmaking film, heritage archives, old ads, everything. Paste links below, add as many rows as you need. If something only exists on a hard drive, write that in the label and we will arrange a transfer.

Where do your logo files, fonts, colours, and brand guidelines live?Link above or describe here; "will send by email" is fine

Do we have your permission to pull and reuse content from your Instagram and website?

YesAsk first per item

Model / talent releases: can you confirm everyone appearing in the content you send has agreed to commercial use?Anything unreleased, tell us and we will simply not use those people

Products

Your 3 hero products for the next 90 days, with prices *The ones we lead with on the site and in the first ads

Total catalogue size (roughly how many products)

Typical price range

Any launches, restocks, or drops in the next 90 days?

Stock limits we should plan aroundLow stock, made-to-order, long lead times, anything we should NOT push hard

What genuinely makes the product better?Construction, materials, guarantee, the things a customer can feel

Your customer

Who buys from you today? *Age, where they live, lifestyle, how they find you

Who do you WANT to reach, if different?

Top countries / regionsWe plan US-first unless you tell us otherwise

Average order value, roughly

The reasons people hesitate or do not buyThe objections our content has to answer

Competitors you lose to or take from, and what they do well

Brand & story

Tell us the Ratsey & Lapthorn story the way YOU tell it *To someone who has never heard of you. Voice notes welcome by WhatsApp if easier

Brand voice in 3 to 5 words

Brands whose marketing you admire, and why

Hard no's *Words, claims, imagery, or angles we must never use

Of the 235 years, the sailmaking, the invented tote, JP Morgan and JFK: which part makes people lean in when you tell it?

The new website

We are rebuilding your site to be ready for paid traffic. Two decisions from you, both this week.

Website text: keep or replace? *

Keep my current text, migrate it as is I will send new text (final) by Wed Jul 15 A mix, I will specify

We polish headlines. We do not write your long-form copy, so anything new must arrive from you in final form.

Current website platform + hostingShopify, WordPress, Squarespace, who hosts it, where the domain is registered (GoDaddy, 123-reg...)

Anything broken or fragile on the current site or checkout we should know before we migrate?

Pages you want beyond the standard setStandard: home, shop, product pages, cart, checkout, heritage/about, contact, privacy + terms. Extra pages are quoted separately.

Selling to America

A US customer paying $1,000+ must never get a surprise customs bill at the door. These answers shape the checkout.

Where do orders ship from? *

Which carrier(s)?

US customs duties: how do you want to handle them? *

We absorb duties, customer pays nothing extra Customer sees duties clearly at checkout Not sure, advise me

US returns: what is the policy + return address?

Typical delivery time to the US

Who handles customer service today, and how fast?

Email & list

Do you have a Klaviyo account? *

Yes No, set one up for us Not sure

Current email platform, if anyMailchimp, Klaviyo, none...

Email list size, roughly

When did you last email the list?

Heads up: Klaviyo sits in your name with your card connected (their platform fee is paid by you directly to Klaviyo, it is not an NWV fee). Campaign sends cannot launch until a card is connected, so having this ready by Friday keeps us fast. Up to 4 campaigns a month are included; you supply the words, we design, build, and send.

Goals & anything else

This helps us aim. It is context, not a promise: as the agreement says, we commit to the work and clear weekly reporting, never to a specific sales or ad number.

What would make the next 90 days feel like a clear win for you?

Anything time-sensitive on the horizon?The raise, press moments, events, anything we should build around

Any legal or claims restrictions on what we can say? Topics, people, or competitors to avoid?

Anything we did not ask that we should know?

Sign-off

Completed by *

Date *

The 2-business-day rhythm. I understand that one named approver turns around creative and website approvals within 2 business days, and that items not rejected with specific comments in that window are deemed approved so the schedule holds, per our agreement.

One thing we did not ask for here: your ad account. That is deliberate. We set up Meta ad access together on a separate quick call, properly and securely, after the site is moving. And never send passwords through this form or by email.